In 2010 it began to introduce in customers who request not only core, but also customize the pillow (custom pillow manufacturing), functioning as a white label pillow.

During this period work began to expand the versatility of the product including customize pillow, acquiring core drilling machines, to be able to serve semi-finished product (machine for inner sheath polyester tersmealed), or expand the product portfolio with the ALMOHADA NATURE, raw material with part of plant origin (green photo core). A new 1,000-meter spacecraft is also acquired on property, and a second injecting machine is incorporated for white label pillow.